ARISTOTLE
REFINED SPIRITS
Aristotle Spirits
Aristotle Spirits was a place with unique cocktails, a welcoming atmosphere that fostered community, and a neighborhood bar feel, even though it was right outside a major city. While I’m making some assumptions about the needs and direction of the business, I approached this project from a designer’s and consumer’s perspective, recognizing the incredible potential Aristotle still holds. It’s been a personal design dream to bring this vision to life, driven by deep respect for the space, the product, and a desire to reflect its essence through new branding.
The old logo helped launch the business, but it didn’t fully capture the craftsmanship or sense of gathering that this space offers. Though the future of the industry remains uncertain, I hope this new look serves as a symbol of what Aristotle represents and inspires what’s to come.
If you'd like to reference the current logo to see the progression of this personal project, please feel free to search for it. I’m not dwelling on comparisons here, but rather focusing on the evolution of the brand.
New Logo
LOGO + TAGLINE
LOGO + LOCATION
Brand Examples
In my rebrand of Aristotle, each bottle is a reflection of the philosophy behind the products—blending craftsmanship, knowledge, and tradition. The design draws inspiration from the already established Philosopher Gin, expanding its name to create a more cohesive identity for the entire brand. With clean lines, carefully selected colors, and meaningful symbols, our packaging reflects the essence of each spirit while staying true to the intellectual spirit that defines Aristotle.
Apparel
Web Presence
This website mockup reflects the intellectual craftsmanship of Aristotle Refined Spirits, combining elegant design with a clear focus on storytelling. The layout highlights the artisanal process behind each spirit, with a sleek, cohesive design that invites users to explore the brand’s rich philosophy and product offerings.